Overview
Purpose: Develop a sophisticated brand identity that communicates luxury, relaxation, and exclusivity for a high-end pool, sauna, and hammam rental service.
This project involved creating a comprehensive visual identity system that positions Pool Party as the premier destination for luxury wellness rentals in Paris. The brand identity needed to convey sophistication, tranquility, and exclusive access while working across digital and physical touchpoints. The design system incorporates elegant typography, a serene color palette, and refined visual elements that evoke the premium experience of private wellness amenities.
Objectives
- Develop brand voice and messaging hierarchy
- Design elegant logo mark and wordmark combinations
- Create marketing collateral including brochures and direct mail
- Design social media templates showcasing premium properties
- Create digital advertisements targeting luxury consumers
- Create motion graphics for promotional content
Category
Brand Identity, Graphic design
Location
France
Client
Pool party
Year
2024
"The brand identity and platform designed for our luxury rental service perfectly captures the exclusive, premium experience we offer. The elegant design system works seamlessly across our booking platform and marketing materials, effectively communicating the quality of our private pools, saunas, and hammams. The intuitive booking process has significantly improved our conversion rates and customer satisfaction."
Pool Party Rentals Director