Project Details
Overview
Purpose: Complete website redesign and modernization for a home and garden retail company, improving user experience and visual appeal.
The Habitat et Jardin project involved a comprehensive website overhaul for a home and garden retailer. Beginning with extensive user research and analysis of the existing site’s pain points, we developed a modern, intuitive interface that better showcases their products and services. The redesign focused on creating a seamless browsing experience, improving product discovery, and streamlining the purchasing process while maintaining the brand’s connection to nature and quality home products.
Objectives
- Conduct heuristic evaluation of existing website
- Perform competitor analysis and market positioning
- Develop user personas and customer journey maps
- Create sitemap restructuring navigation and content hierarchy
- Design low-fidelity wireframes for key page templates
- Develop interactive high-fidelity prototypes
- Design UI components and pattern library
- Conduct usability testing with prototype iterations
- Implement A/B testing for key design decisions
Category
UI/UX Design, Web Development,
Location
France
Client
Habitat et Jardin
Year
2024
Client Says