Overview
Purpose: Redesign the website for better donor engagement, improved information architecture, and enhanced user experience for a leading humanitarian organization.
This project involved a comprehensive redesign of the Médecins Sans Frontières website to better serve its diverse audience including donors, volunteers, and those seeking information about humanitarian efforts. The redesign focused on creating an emotionally impactful yet functional experience that effectively communicates the organization’s mission while facilitating donations and engagement. We prioritized accessibility, clear storytelling, and intuitive navigation to help users understand MSF’s work and contribute to their cause.
Objectives
- Conduct stakeholder interviews with MSF staff and volunteers
- Perform user testing on existing website to identify pain points
- Create donor personas and engagement journey maps
- Design intuitive navigation for emergency response information
- Develop wireframes for key pages: homepage, donation, emergency updates
- Create interactive prototypes for stakeholder feedback
- Design accessible interfaces meeting WCAG guidelines
Category
UI/UX Design, Web Development, Non-profit Redesign
Location
France
Client
Médecins Sans Frontières
Year
2025
